Financial Analysis of Water Management Practices in Cranberry Production in Quebec, Canada

At a global scale, Canada is the second largest cranberry producer, with Quebec being the largest producing region within Canada. Efficient water use in agricultural production has long been a topic of outmost importance to agricultural producers, and governing bodies. The immediacy of climate change effects sped up the need to find solutions that conserve water. One such promising technology is irrigation using real-time tensiometers, which provides rapidly critical irrigation needs information to producers. Adoption of improved technologies by farmers is dependent on the effect it has on the farms’ bottom line. In this study, we examine the financial performance of real-time tensiometer based irrigation, and compare it to evaporation needs based irrigation (baseline), in the context of a Quebec-based cranberry farm. Our findings show that irrigating using real-time tensiometers technology generated higher economic returns. With a net present value of $96,847, this technology increased returns by nearly 53% compared to the baseline technology. Subsequent sensitivity analyses confirmed the robustness of these findings, even when changing important farming parameters.