Paradigm Evolution and Sustainability Thinking: Using a Sustainability Inversegram to State Paradigm Death and Shift Expectations Under Win-Win and No Win-Win Situations

The history of science is one based on revolutions and discourse where a new paradigm arrives
challenging the status quo with the promise of progress and if the evidence is there to justify paradigm
shift on the basis of that promise the consensus will be to shift paradigms. Apparently the shift from
Adam Smith’s traditional market paradigm to the eco-economic or green market paradigm formalised
in 2012/RIO conference meets all the requirements for paradigm shift listed. However, it was based
on the accumulated environmental evidence for change only (e.g. pollution and degradation) leaving
out the accumulated social evidence for change (e.g. poverty and inequality), but a progress towards
sustainability none the less.