Envisioning Future a Metaphorical Conception for Entrepreneurship: A Case of Selected Religion Higher Learning Institution

Envisioning future is compelling words generated by leaders, delivered through storytelling, metaphor and analogy to articulate and activate vision constructed from core ideology. The process of envisioning instils confidence in followers by forming a unified image. Vision is the big goal and has segments that are important for realization of future this comprise principles and motivation. Principles entail core values and purpose, and motivation entails the process of describing a big goal with the use of metaphor and imagination. Metaphor and imagination is a gift and potential used to encourage and instil confidence in followers with ceaseless efforts; in similar vein, the component of envisioning feature has similar characteristics with entrepreneurship practice. The case study from a religion education institution, their experience reveals the envisioning future and core ideology manifest Christian belief than institution vision. Nevertheless, religious, private and public institutions share similar approaches for using the same techniques for envisioning future. The experience from Collins and Porras signifies successful different organizations use guiding principles (Core Ideology), Motivation (Envisioned future) revealing eight characteristics.