Items where Author is "DUBEY, KHUSHBU"

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DASGUPTA, POOJA and DUBEY, KHUSHBU (2015) A COMPARATIVE STUDY OF ENDORSEMENTS BY CELEBRITY OF CRICKET AND BOLLYWOOD AND ITS IMPACT ON CONSUMER’S PURCHASE DECISION WITH SPECIAL REFERENCE TO INDORE REGION. Journal of Basic and Applied Research International, 10 (1). pp. 1-13.

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