Items where Author is "Armawan, Ivan"
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Armawan, Ivan and Sudarmiatin, Sudarmiatin and Hermawan, Agus and Rahayu, Wening Patmi (2022) The effect of social media marketing, SerQual, eWOM on purchase intention mediated by brand image and brand trust: Evidence from black sweet coffee shop. International Journal of Data and Network Science, 7 (1). pp. 141-152. ISSN 25618148